Mission Driven BrandBook a 30-min call
ResultsAI SearchServicesInsightsAbout RobFree Growth Leak AuditContact

For owners and marketing directors of $1M–$10M businesses

You spend real money on marketing. Do you know what's working?

Most owners can't say which ads, pages or calls bring in customers. Rob finds where your money is leaking, fixes it, and shows you the proof in signed deals.

Book a 30-minute call Get a free Growth Leak Audit

15+ years of results. You talk to Rob directly. No pitch deck.

Rob Pene, founder of Mission Driven Brand
Rob Pene, founder
Painting company, Southern CaliforniaJan–Aug 2026
Ad spend$65,309
Closed jobs$270,277
$4.14back for every $1 of ads, counted in signed jobs, not leads
$270Kin signed jobs from $65K of ads for one home service company
2xwebsite visitors in 30 days for a Los Angeles law firm
500+qualified leads from one website chat helper
2,476visits sent by ChatGPT, Gemini and Perplexity to sites we run
Rob has written for or been featured inBusiness InsiderCEOWORLD MagazinePBS Independent LensAllBusiness

Why owners pick Rob over another agency

You see dollars, not "impressions"

Every result ties back to calls, signed jobs and revenue. If it can't be counted in money, it isn't a win.

15+ years of real data

Rob has tracked ads all the way to signed deals and studied 500 pages that ChatGPT sends customers to. Most agencies are guessing. He isn't.

You work with Rob

No hand-off after the sale. Rob leads your work and talks to you in plain English.

Sound familiar? Six leaks we find in almost every growing business

When sales are growing, nobody notices the jobs that slip away. But they add up to real money every month.

You don't know which ads bring in customers

What it costs

Your CRM says leads came from "Google." One client had 39 customers marked wrong. Their best ad looked like their worst.

The fix

We match every ad to every customer. You see what each signed job cost you, not just each lead.

New leads wait too long

What it costs

Someone fills out your form at 2 p.m. Your team calls back tomorrow. By then, they hired someone else.

The fix

Leads get a text and email in seconds. Your team gets an alert. Follow-up keeps going until they book or say no.

People visit your website, then leave

What it costs

They can't find your number. They don't see proof. So they click back and call your competitor.

The fix

We rebuild your key pages around one clear next step, with real reviews and real results.

ChatGPT recommends your competitor, not you

What it costs

More buyers now ask AI who to hire. If your name isn't in the answer, someone else's is.

The fix

We build the pages AI tools trust, then count the customers they send you.

Your team is buried in busywork

What it costs

Copying leads between apps. Typing the same emails. Chasing quotes. Hours every week that don't make money.

The fix

Simple tools and AI helpers that plug into what you already use, so the busywork runs itself.

Your agency sends reports, not results

What it costs

You get charts about clicks and impressions. You still can't say what you got for your money.

The fix

Every report ties back to calls, booked jobs and revenue. If it can't be counted in dollars, we don't call it a win.

A few of our results

Real numbers from real businesses. Here's one we tracked from the first ad dollar all the way to the signed job.

Home services: $65,309 in ads became $270,277 in signed work

A family-owned painting company ran ads on Google, Yelp and Facebook. They couldn't tell which ones booked jobs. We fixed the tracking first. Then we judged every ad by signed jobs. Facebook had the cheapest leads, but the most expensive jobs.

Read the full case study
$11back for every $1 on Google Local Services Ads
22jobs signed, about $12,500 each
39customers the CRM had credited to the wrong ad
28%of Google estimates turned into signed jobs
Paid ad results by channel, Jan 1 to Aug 24 2026
ChannelAd spendLeadsCost / leadJobsCost / jobClosed revenueReturn
Google Local Services Ads$10,54846$2298$1,319$116,25711.0x
Facebook / Instagram$17,707170$1045$3,541$50,2552.8x
Yelp Ads (estimated)$37,053~70~$529~9~$4,260~$103,765~2.8x
All three$65,309~286~$228~22~$3,010~$270,2774.1x

Watch the cost of a job, not a lead

Facebook leads cost $104. Google leads cost $229. But a Facebook job cost $3,541, and a Google job cost $1,319.

Fix tracking before moving money

With the old numbers, they would have cut their best ad first.

Give an ad three months

Google had two months with no signed jobs. Then it brought in $37,000 in July.

Consumer law firm

From zero to 9 first-page Google spots in 6 weeks

Five articles put 16 more searches on page one and brought in 20+ calls. Leads from Google went up 50%, so the firm cut ad spending from $3,000 to $300 a month.

Law firm, Los Angeles

Website visitors doubled in 30 days

From 6,000–8,000 a month to 16,000. We fixed the pages that bring in calls first. Leads kept coming without paid ads.

Education company

500+ qualified leads from one chat helper

An AI chat helper on the website answered questions day and night and collected leads. No free download needed to get them.

Education company

Ad budget grew from $5K to $50K a month, still earning $4 for every $1

The budget grew 10 times and the return held, because every dollar was tied to sales.

Preschool

300+ enrollment leads in 5 months

A new website and sign-up path built around what parents actually search for.

Home services sales

A $26,000 job signed in four days

Lead on Tuesday. Answers on Thursday. Deposit on Friday. Fast, clear follow-up closes big jobs.

See 20 more results

How we help. We start with whatever costs you the most.

Know which ads make you money

For you if you spend thousands a month on ads and can't say which ones work.

  • You'll know which ad brought in each customer
  • You'll see what every signed job cost you, by ad channel
  • Your Google, Yelp and Facebook ads run for booked work, not clicks
  • New leads get a reply in seconds, not hours

Get recommended by ChatGPT

For you if buyers in your field ask AI who to hire, and your name isn't coming up.

  • See where you show up today in ChatGPT, Perplexity, Gemini, Claude and Google's AI answers
  • Learn the exact questions your buyers ask AI
  • Pages rebuilt so people and AI tools understand you fast
  • More reviews, mentions and citations that AI tools trust

Turn website visitors into calls

For you if people visit your website but your phone isn't ringing.

  • Your most important pages rebuilt around one clear next step
  • Local SEO so nearby buyers find you on Google
  • Pages that answer the questions buyers really ask
  • Reviews and results placed where buyers make up their minds

Let tools do the busywork

For you if your team spends hours on work that doesn't make money.

  • Every new lead lands in your CRM and on your phone in seconds
  • Quote and estimate follow-ups that send themselves
  • An AI chat helper that answers questions and catches leads 24/7
  • An AI voice helper that calls leads back

Tools we've already built and run

These aren't ideas on a slide. They're live and working for real businesses today.

AI chat helpers

Two live for financial advisors today, plus a website chat helper that brought in 500+ qualified leads.

AI voice receptionist

Calls new leads back right away, so nobody waits for your team to be free.

Instant lead alerts

Every form fill lands in your CRM and pings your team in seconds. The right follow-up starts on its own.

AI search tracker

A live app that checks whether ChatGPT and other AI tools name your business when buyers ask.

What would a few more closed jobs be worth?

Every leak above means fewer leads turn into sales. Move the sliders to see what fixing that is worth to you in one year.

Extra revenue per year
$324,000

That's 36 more jobs a year from the leads you already pay for.

60 leads × 12 months × 5 points × $9,000

Find my leaks

How it works

Three simple steps. You see results before we move to the next thing.

1

Find the leaks

Rob reviews your website, your ads and your follow-up. You get your scores and a list of what's costing you the most.

2

Fix the biggest one first

We fix the most expensive problem first. You see it working before we move on to the next one.

3

Track the money

Each month you get a short report that ties every ad and page to signed deals. You'll know what to keep and what to cut.

What owners say after working with Rob

“Rob is one of the reasons my business has soared since day one! He has a gift to connect with people and present ideas that are simple yet effective.”

Justin S. · Founder, Performance Advisory Group

“Rob Pene does it all. He is a highly capable digital marketer who understands and can execute on every part of the digital marketing process.”

Bryan P. · Transformational COO/CFO

“He truly listens to his client's needs and builds a plan of action accordingly. I would unhesitatingly recommend Rob and Mission Driven Brand.”

Gina B. · Business Coach

“Rob always has the client first and foremost in his mind throughout the business process. Integrity and authenticity shine through.”

Jonathan P. · Client

Find out where your business is losing money

This isn't a free tool report. Rob reviews your business himself, using what he's learned from 15+ years of real client data. It's free, and he only does a limited number each week.

  • A score out of 100 for how well your site turns visitors into calls
  • A score out of 100 for how easily Google and AI can find you
  • Your top three leaks, and what each one costs you
  • A 20-minute walkthrough with Rob

Goes straight to Rob's inbox. No spam, and your details are never sold. Privacy policy.

Free advice from the blog

Plain-English tips on getting more leads and growing a local business.

All articles

Before you book

Who do you work with?

Owners and marketing directors of local businesses doing about $1M to $10M a year. Home services, law firms, medical, schools and professional services. You already have customers and a team. You want more of your leads to turn into sales.

Do I have to switch my CRM or software?

No. We work with the tools you already use and connect them. We only suggest a change if your current tool is the problem.

What does the free Growth Leak Audit cost?

Nothing. You keep your scores and your list of leaks whether or not we work together. Rob only does a limited number each week.

Can you get my business recommended by ChatGPT?

No one controls what AI tools say. Anyone who promises a spot is guessing. We build the pages AI tools already trust, then count the visits they send. Across sites we run, that's 2,476 visits from ChatGPT, Gemini, Perplexity and others.

How is this different from my agency?

Most agencies report clicks and impressions. We report calls, booked jobs and revenue. And Rob leads your work himself.

Who will I work with?

Rob Pene leads every engagement. Your first call is with him, not a salesperson.

Find out what your leaks are costing you

Book 30 minutes with Rob. You'll leave knowing your biggest leak and what fixing it is worth, even if we never work together.

Book a 30-minute call Get a free website audit

rob@robpene.com · 562-444-5620

Book a callFree audit