Marketing that answers to your P&L.
Rob Pene tracks every marketing dollar from first click to signed contract, then cuts what doesn't pay. For owners of $1M–$10M businesses.

Rob has written for or been featured inBusiness InsiderCEOWORLD MagazinePBS Independent LensAllBusiness
Selected work.
Three engagements, measured in money.
$65,309 in ads. $270,277 in signed work.
A painting company couldn't tell which ads booked jobs. We fixed the tracking, then judged every ad by signed revenue instead of cheap leads.
Read the case studyThe owner liked his website. It was sending customers to the next painter.
We found 49 problems in one day, on a site the owner was happy with. The rebuild went live 16 days after our first look, and loads in 2.1 seconds instead of 5.4.
Read the case studyLeads used to wait up to 45 minutes. Now they get a text in one.
Every form fill now reaches the team in seconds. The CRM entry, the calendar invite and the confirmation email happen on their own.
Read the case studyDiagnose. Fix. Prove.
The same three steps, every engagement.
- 01
Diagnose
Rob reviews your website, ads and follow-up himself, then shows you what each problem is costing you in dollars.
- 02
Fix it in days
The most expensive problem gets fixed first, in days, not quarters. You see it working before anything else changes.
- 03
Prove it
One short monthly report ties every ad and page to signed revenue. You keep what pays and cut what doesn't.

You work with Rob. Not an account manager.
Rob has spent 15+ years in marketing, from leading marketing at a consumer law firm to scaling a brand's paid media from $5K to $50K a month at a 4x return. Today he builds the tracking, follow-up and AI tools owners need, and runs them himself.
Rob's story“He truly listens to his client's needs and builds a plan of action accordingly. I would unhesitatingly recommend Rob and Mission Driven Brand.”
Find out what your marketing is really earning.
Book 30 minutes with Rob. You'll leave knowing what your marketing returns, where it loses money, and what fixing it is worth.
Book a private callPrefer a written review first? Request a Growth Leak Audit
rob@missiondrivenbrand.com · 562-444-5620