Free advice for owners who want more customers
Plain-English articles and videos on getting more leads, showing up on ChatGPT and Google, and freeing up your team. Pick a topic below.
Ads, speed to lead & lead tracking
Google Local Services Ads, answering every lead before a competitor does, and knowing which ads bring in jobs.
Google Local Services Ads: How They Work and How to Win More Jobs
Home Service Advertising: Which Channels Actually Booked Jobs
Marketing for Painting Contractors: What Booked $270K in Jobs
Are Google Local Services Ads Worth It? Real Numbers From 8 Months
Lead Generation for Contractors: Where the Best Jobs Come From
Google Local Services Ads for Lawyers: How Google Screened Works
How to Get Painting Leads That Actually Book (Real Cost per Job by Channel)
Are Yelp Ads Worth It? What $37K of Yelp Ads Actually Returned
Facebook Ads for Contractors: Cheap Leads, Expensive Jobs
Local Services Ads vs Google Ads: Which Is Better for Local Businesses?
AI Receptionist for Small Business: Stop Losing Jobs to Missed Calls
AI Phone Agent for Outbound Calls: A Real Test of GenSpark
AI Lead Scoring: Why Forms Lie and Behavior Doesn't
AI Chatbot for Lead Generation: Capture Website Leads 24/7
Architects, accountants & law firms
Marketing and lead generation for professional firms that win work on trust.
Marketing for Architects: A Plain-English Guide to Winning Better Projects
Marketing for Accounting Firms: How CPA Firms Grow Without Competing on Price
Lead Generation for Law Firms: What Actually Brings in Cases
Content Marketing for Architects: What to Publish to Win Projects
Social Media Marketing for Architects: What to Post and Where
Digital Marketing for Architects: The Channels That Matter, in Order
Local SEO for Lawyers: How a Law Firm Went From 0 to 9 Page-One Rankings
Local SEO Case Study: A Consumer Law Firm Went From Zero to 9 Page-One Rankings in 6 Weeks
Lead Generation for Accounting Firms: How CPAs Win Better Clients
Lead Generation for Architects: 9 Ways to Win More Projects
AI search
Being the business ChatGPT, Gemini and Google's AI name when customers ask who to hire.
AI Search Optimization: What It Is and How It Works
How to Get Your Business on ChatGPT (and Get Recommended)
AI Visibility Audit: How a Law Firm Went From 11% to 40% in 27 Days
How to Get Traffic From ChatGPT: What 2,476 AI Visits Taught Us
2,476
Visits sent to our sites by AI tools like ChatGPT, Perplexity and Gemini. Our original research shows which AI tools send traffic, where it lands and what it means for your business.
Read the reportWebsite & SEO
Fast pages that show up on Google and turn visitors into calls.
Custom AI tools
Simple tools and AI helpers that take busywork off your team's plate.
Content & marketing
Writing and marketing basics that earn trust before the first call.
Austin Holmes and Signal Raptor: How a Navy Veteran Built a Purpose-First PR Platform
How to Sell to Wealthy Clients: 6 Strategies That Work
Content Pillars: Examples and How to Create Them for Social Media
How to Organize Content Ideas and Social Media Content
How to Write Content That Converts: A Simple Guide for Business Owners
How to Batch Content: A Simple System for Busy Business Owners
How to Measure Content Quality: 7 Checks Any Owner Can Run
Content Marketing Platforms: What They Are and Which Ones to Use
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