Disclosure: Rob Pene works with Austin and Heather Holmes and Publicity For Good.
Who is Austin Holmes?
Austin Holmes is the President of Publicity For Good and a Navy Special Operations veteran. He saw a pattern in PR: brands with important messages were shut out of media coverage because they couldn't afford traditional agency retainers. Signal Raptor is his answer to that problem.
"PR shouldn't be reserved for the brands with the biggest budgets," Holmes said. "We created Signal Raptor to give underdog founders the structure, clarity, and tools to earn the attention they deserve—no retainer required."
What is Signal Raptor?
Signal Raptor is a subscription PR platform for what Holmes calls "bold, purpose-driven brands": startups, coaches, creators and entrepreneurs. It launched on July 4, 2025. Instead of a long agency contract, clients pay monthly and get a mix of done-for-you media work, training and community.
"From day one, we set out to eliminate the guesswork and gatekeeping that make PR so frustrating for small teams," Holmes explained. "Signal Raptor is here to level the field."
What does Signal Raptor include?
- Weekly pitching to relevant media contacts
- Custom articles and press releases
- Influencer partnership coordination
- Monthly strategy and training calls, including group calls
- A self-service dashboard to track progress
- Media contact databases
- Creative assets and podcast booking support
- Blog content creation
How much does Signal Raptor cost?
At launch in July 2025, Signal Raptor's monthly subscriptions started at $750. A monthly plan lowers the barrier for small teams compared with a traditional agency retainer, and it gives the platform steady revenue to keep the work consistent. Check signalraptor.com for current plans.
What results have Signal Raptor clients seen?
During beta testing, Signal Raptor clients earned coverage in outlets including BuzzFeed, BEVNET, Atlanta News First and Inside Edition.
Clients also point to the community. "With Raptor, I got a community and got to know other people who are now my friends. It feels like we are moving along as a team," said DPAK, one of Signal Raptor's clients. Jesse from Abundance Codes said: "This is by far the best PR company I've ever experienced. The whole team is overdelivering more than I've ever seen."
How did military values shape Signal Raptor?
Holmes's Navy Special Operations background shows up in how the platform runs: a clear mission, team success and steady, repeatable execution. Weekly pitching schedules, standard training calls and progress tracking make the service reliable, while strategy calls leave room for each client's needs.
What can mission-driven founders learn from Austin Holmes?
- Serve a clear audience. Signal Raptor doesn't try to serve everyone. It focuses on purpose-driven founders whose values match its own.
- Remove the biggest barrier. For small teams, the barrier was the retainer. A monthly plan removed it.
- Build community, not just a client list. Group calls turn clients into peers who refer each other.
- Make results visible. A progress dashboard builds trust because clients can see the work.
- Use technology to support people, not replace them. Automation handles routine work so experts can focus on strategy.
How does PR fit with the rest of your marketing?
Media coverage builds credibility, but readers who hear about you still look you up. Your website needs to tell the same story clearly and give them an easy next step. More people also ask AI tools like ChatGPT who to trust, and those tools lean on clear pages and reputable mentions. Our AI search optimization guide explains how the two work together, and our AI search service builds the pages that turn press attention into calls.
Common questions
Who is Austin Holmes?
Austin Holmes is the President of Publicity For Good and a Navy Special Operations veteran. He launched the PR platform Signal Raptor on July 4, 2025.
What is Signal Raptor?
A subscription PR platform for purpose-driven startups, coaches, creators and entrepreneurs, with weekly media pitching, article writing, strategy calls and a progress dashboard.
How much does Signal Raptor cost?
At launch in July 2025, monthly subscriptions started at $750. Check signalraptor.com for current plans.
Where have Signal Raptor clients been featured?
During beta testing, clients earned coverage in outlets including BuzzFeed, BEVNET, Atlanta News First and Inside Edition.
How is Signal Raptor different from a PR agency?
It replaces the traditional agency retainer with a monthly subscription and pairs done-for-you pitching with training, group calls and a self-service dashboard.
About Rob Pene
Rob is the founder of Mission Driven Brand. For 15+ years he's helped growing businesses turn more leads into sales. He's written for Business Insider, CEOWORLD and AllBusiness.
