Real tools for real businesses: lead follow-up, booking, proposals, approvals, AI search and more. Each one started with a problem that was costing an owner leads or time. Client names and data stay private, so you'll see screenshots, not logins.
Seven tools that take a job from first contact to signed colors, built for a family-owned residential painting company in Southern California. The same company's ads turned $65,309 into $270,277 in signed jobs.
Most businesses don't need more leads first. They need to stop losing the ones they already paid for.
Problem: Leads slipped through with no second follow-up.
One worklist for every lead with a 3-day call, text and email plan, automatic lead intake, and a nightly end-of-day report with a scorecard for each person.
Used by: Office team, estimators, owner
See it in the case study
Problem: Booking estimates took phone tag, and estimators drove all over town.
Homeowners book their own estimate by area, day and time. Days lock to one area once booked, and every appointment lands on Google Calendar.
Used by: Homeowners, owner
See it in the case studyTools that help a good sales process happen every time, not just on a good day.
Problem: Proposals took hours to write and went out late.
An estimator records a voice memo after the walkthrough, and AI turns it into a full proposal with scope, prep, colors, exclusions, warranty and price.
Used by: Estimators
See it in the case study
Problem: Paper color sheets got lost and delayed jobs.
Customers review their colors, see their own house repainted by AI, and sign online. Both sides get an instant confirmation.
Used by: Office team, homeowners
See it in the case study
Problem: Homeowners compared bids on price alone.
A free 12-point checklist that compares up to three bids on prep, primer and coats, so detailed proposals stand out.
Used by: Homeowners
See it in the case study
Problem: Pitching media meant guessing which outlet fits each story.
Recommends the three best-fit outlets for a story idea, drafts a tailored pitch for each, and tracks every pitch's status.
Used by: PR team
Prospecting and offline marketing that you can actually measure.
Problem: Copying businesses out of directories by hand took hours.
Turns directory and listing pages, like BNI and BBB chapters, into clean, de-duplicated CSV lead lists, including pages that run many screens deep.
Used by: Sales and outreach
Problem: Printed marketing couldn't be measured or updated after it was printed.
QR codes whose destination can be changed after printing, with scan tracking by device, browser and location.
Used by: Marketing
Problem: Selling ad spots on a shared local mailer meant calls, invoices and chasing payment.
City pages with the homes reached, exclusive spots by business category, online checkout, and QR tracking so advertisers see their response.
Used by: Local advertisers
The tools behind our AI search work and our AI referral traffic research.
Problem: Owners can't see what ChatGPT, Gemini or Claude say about their business.
Asks AI models the questions customers ask, then reports whether your brand is named, what risks come up, and which competitors and sources get cited instead.
Used by: Our team, business owners
Problem: Turning keyword research and an AI audit into a plan took days.
Takes a keyword list and an AI visibility audit and produces keyword groups, a step-by-step content plan and a ready-to-send proposal.
Used by: Our team
Simple systems that replace spreadsheets, sticky notes and memory.
Problem: Interviews didn't show who could close.
A 25-question test scored out of 125, with skill-area scores and an AI summary of each candidate before the interview.
Used by: Owner, candidates
See it in the case study
Problem: Clients, sales, projects and deliverables lived in different apps.
One place for clients, the sales pipeline, projects, deliverables and AI assistants, connected to calendar and email.
Used by: Owner
Problem: A club's speaker program restarted from scratch every time leadership changed.
A contact database with business card scanning, a speaker pipeline and calendar, and AI-written outreach, so the next program chair inherits a working system.
Used by: Club program chairs
Interactive tools that answer a customer's question and start the conversation.
Problem: People going to small claims court don't know where to start.
An AI coach that walks people through their state's process with an evidence checklist, deadline reminders and a demand letter draft. It is a guide, not legal advice.
Used by: Consumers
Problem: Grant applications take weeks of research and writing.
Finds and scores grants for fit, flags gaps, and drafts the need statement and budget narrative, checked against the grant's requirements.
Used by: Nonprofits, grant writers
Problem: Business partners in conflict don't know how serious it is.
A private three-minute, tap-only check that shows the conflict's status, the risks and sensible next steps.
Used by: Business partners and families
We don't sell software. We find the step in your business that loses leads or time, then build the smallest tool that fixes it, inside the systems you already use.
Book 30 minutes with Rob. Describe the job that slows your team down, and he'll tell you what he'd build and how long it would take.