When customers ask ChatGPT who to hire, is it you?

More buyers now ask ChatGPT, Gemini and Perplexity for advice before they call anyone. Your competitors may be getting recommended right now. The good news: most haven't figured this out yet.

Customer

What kind of lawyer can help me sue a car dealership that lied to me?

AI answer

Look for a consumer protection or auto fraud attorney. Firms that focus on dealership fraud can review your contract and explain your options…

Where the click lands: a client's auto fraud attorney page, which has received 68 AI-referred visits

Illustration of how a buyer asks. The page and visit count are real; the wording of any one AI answer varies.

2,476visits sent to our sites by AI tools, tracked in Google Analytics
500different pages that AI tools sent people to
18websites in the dataset, across legal, home services, media and more
11AI sources, including ChatGPT, Perplexity, Gemini, Claude and Copilot
Tracked AI sourcesChatGPTPerplexityGeminiClaudeMicrosoft CopilotNotebookLMVertex AI Search

We don't guess what AI wants. We study what already works.

Most AI search advice is a guess. Ours comes from real data: 500 pages on 18 websites that AI tools have sent people to. We know what those pages have in common, and we use it for you.

Consumer law firm, California

1,126 visits from AI tools across 123 pages

The homepage alone received 544 AI-referred visits from ChatGPT, Gemini, Perplexity, Claude and Copilot. The same pages show up on Google for searches like "auto fraud attorney", "dealership fraud attorney", "consumer protection lawyer".

Doing well on Google and doing well on AI went hand in hand.

Being mentioned isn't the goal. The click is.

ChatGPT can name you next to three competitors, and you still get nothing. What counts is the visit, the call and the sale. We track every step.

  1. Mentioned

    ChatGPT or another AI tool names your business.

  2. Clicked

    The person clicks through to your website.

  3. Trusted

    Your page answers their question and shows proof.

  4. Contacted

    They call, book or fill out your form.

  5. Customer

    The visit turns into money you can count.

Watch: what 2,476 AI visits taught us

Read the full breakdown
3:35

How to Get Traffic From ChatGPT: What 2,476 AI Visits Taught Us

Being named by ChatGPT isn't the goal. The click is. Rob walks through 16 months of data: 2,476 visits from AI tools to 18 websites, and what made people click through.

Read the full article

How we get you found, in four steps

We do these in order. Then every month you see your Google results, your AI visits, your leads and your sales.

1

Find what Google already trusts you for

Authority architecture

Before we write anything new, we look at what's already working. Which pages show up on Google? Which ones already get AI visits? Where are you weak?

2

Learn how your buyers ask AI

Search-to-conversation mapping

People type short words into Google. They ask ChatGPT full questions. We match the two, so one page can win both.

3

Make your pages easy to understand

Answer architecture

We rebuild your pages so people and AI tools can quickly tell who you are, what you do, where you work and why you're the best choice.

4

Turn the visit into a customer

Conversion story

Someone who clicks from ChatGPT is ready to listen. The page has to finish the job with proof, a clear offer and an easy next step.

Google keyword"auto fraud attorney"
How the same buyer asks AI"What kind of lawyer can help me sue a car dealership that lied to me?"

What you get

It works with your current website. You don't have to switch platforms or your CRM.

Need the website and Google side too?

  • See where you show up today in ChatGPT, Perplexity, Gemini, Claude and Google's AI answers
  • Learn the exact questions your buyers ask AI
  • Pages rebuilt so people and AI tools understand you fast
  • More reviews, mentions and citations that AI tools trust
  • A monthly count of the visits AI tools send you

Find out if ChatGPT knows your business

Rob's free Growth Leak Audit shows where you stand on Google and in AI answers, and which competitors get named instead of you. He only does a limited number each week.

Goes straight to Rob's inbox. No spam, and your details are never sold. Privacy policy.

AI search: straight answers

Can you guarantee ChatGPT will recommend my business?

No, and you should be wary of anyone who does. No one controls what AI tools say. We build the pages and authority that AI tools already cite, then measure the visits they actually send you.

What's the difference between SEO and AI search optimization?

SEO wins the short keywords people type into Google. AI search optimization wins the full questions people ask ChatGPT, Gemini and Perplexity. They reinforce each other: in our data, many of the pages AI tools send visitors to also rank on Google.

How do you know AI tools are sending visitors?

Google Analytics records the source of each visit. We separate ChatGPT, Perplexity, Gemini, Claude, Copilot and other AI sources from normal Google traffic, so you see AI visits by page, every month.

Is being mentioned by ChatGPT enough?

No. Being named next to three competitors doesn't pay the bills. What matters is the click to your site and what happens after it, so we track visits, leads and revenue, not mentions.

Do I need to write a lot of new content?

Usually not at first. We start with the pages you already have that Google or AI tools are paying attention to, and strengthen those before adding anything new.

Be the business AI recommends

Book 30 minutes with Rob. You'll see where you stand in AI answers today, and what it would take to change it.

Book a 30-minute call Get a free website audit

rob@robpene.com · 562-444-5620

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