Best AI Search Visibility Tools for 2027

Disclosure: Mission Driven Brand built and runs AI Search Scan, one of the tools on this list. We used the same criteria for every tool and compared published features and prices only.

Your customers are asking ChatGPT, Perplexity and Google's AI answers who to hire, and you have no idea whether your business comes up. Typing the question in yourself gives you one answer, on one day, shaped by your own chat history.

AI search visibility tools ask those questions for you, repeatedly and across several AI engines, then show who gets named. Prices run from free to custom enterprise contracts, and the tools differ a lot in which engines they check and how many questions they track.

Our picks at a glance

How we chose

We compared the features and prices each tool publishes on its own site as of November 2026. We did not run paid accounts. Tools ranked higher when they publish a price, cover ChatGPT plus other major AI engines, and suit a small or mid-size business.

• Published starting price and what it includes.
• Which AI engines are covered at the entry level, starting with ChatGPT.
• How many prompts (questions) you can track.
• Ongoing tracking versus a one-time snapshot.
• Whether you need another paid subscription first.

The best AI search visibility tools for 2027

1. Otterly.AI: Best for small businesses starting ongoing tracking

Otterly.AI lists its Lite plan at $29 a month for 15 search prompts on its pricing page, with a 15% discount for annual billing. Every plan covers ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Standard costs $189 a month for 100 prompts.

Pros

• Lowest published entry price for ongoing tracking on this list.
• Four major AI engines included on every plan.
• Free trial for new users.

Cons

• Claude, Gemini and Google AI Mode cost extra each month.
• 15 prompts on Lite is a small sample for a business with many services.

Key facts: $29 / $189 / $489 a month; 15, 100 or 400 prompts; extra 100 prompts $99.

2. LLMrefs: Best for most engines and prompts per dollar

LLMrefs has one plan, All in One, at $79 a month on its pricing page. It tracks 500 prompts and covers ChatGPT, Google AI Overview, Google AI Mode, Gemini, Perplexity, Claude, Grok, Copilot and Meta AI with no additional fees.

Pros

• Widest published engine list at this price.
• 500 prompts, far more than other entry plans.
• 7-day free trial, no credit card required, cancel anytime.

Cons

• The $79 price is labeled "limited time only," so it may rise.
• Only one plan, with no smaller tier for very small budgets.

Key facts: $79 a month; 500 prompts; 9 AI engines; 7-day trial.

3. Peec AI: Best for marketing teams and agencies

Peec AI lists Starter at $95 a month for 50 prompts, Pro at $245 for 150 and Advanced at $495 for 350 on its pricing page. Paid plans cover ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini and Naver AI, and the company says 3,500+ brands and agencies use it.

Pros

• Six engines included without add-on fees.
• Pro and Advanced track three countries.
• Large published customer base and a 4.7/5 G2 rating, per its site.

Cons

• Perplexity and Claude are listed only on the custom Enterprise plan.
• Starter is limited to one country.
• No free trial mentioned on the pricing page.

Key facts: $95 / $245 / $495 a month; 50 to 350 prompts; Enterprise custom.

4. HubSpot AI Search Grader: Best for a free brand score out of 100

HubSpot AI Search Grader is a free, one-time check across ChatGPT, Perplexity and Gemini. It scores your brand out of 100 on sentiment, presence quality, brand recognition, share of voice and market competition. Ongoing tracking moves you to HubSpot AEO, which the page lists at $50 a month.

Pros

• Free, and you can check competitors' names too.
• Breaks the score into five parts you can act on.
• Clear upgrade path to monitoring.

Cons

• You must fill in a form to see the full report.
• A snapshot, not monitoring; recommendations are AI-generated and not human-reviewed.

Key facts: Free; 3 engines; HubSpot AEO tracking $50 a month.

5. AI Search Scan: Best for a free check of who AI recommends for buyer questions

AI Search Scan is a free scan built by Mission Driven Brand. It asks ChatGPT, Perplexity and Gemini 5 buyer questions, 3 times each with live web search on, then shows which businesses the engines name and which sources they cite. You enter your business name, website and what you sell, with competitors optional.

Pros

• Free, and built around the questions buyers ask rather than your brand name.
• Repeats each question 3 times per engine, which smooths out one-off answers.
• Shows the sources AI engines cite, so you know where to get mentioned.

Cons

• Covers 3 engines; no Google AI Overviews, Copilot or Claude.
• Five questions is a small sample, and the site describes a scan, not ongoing tracking.
• A new tool with no published track record.

Key facts: Free; 5 questions x 3 runs x 3 engines (45 answers).

6. Semrush AI Toolkit: Best for teams already on Semrush

The Semrush AI Toolkit costs $99 a month. It includes an AI Visibility Score, prompt research and tracking, share of voice and sentiment, and an AI Search Site Audit that checks for issues blocking AI crawlers.

Pros

• Combines AI visibility with technical checks in one place.
• Fits into an existing Semrush workflow.

Cons

• The help page names only ChatGPT and Google AI Mode as covered platforms.
• No free trial, per the help page.
• Sold as an add-on to Semrush plans.

Key facts: $99 a month; paid subscription required.

7. Ahrefs Brand Radar: Best for Ahrefs users who want market-wide data

Ahrefs Brand Radar offers custom prompt tracking that the page calls free for every paid Ahrefs Lite plan and above, plus an AI Visibility Index from $199 a month. It covers ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot and Claude, and draws on 519 million+ prompts.

Pros

• Seven engines, including Claude.
• Market-wide prompt data, not just your own questions.

Cons

• Requires a paid Ahrefs plan.
• Custom prompt tiers start small: 5 prompts on Lite.

Key facts: Index from $199 a month; 83 prompts a day on the Index; 7 engines.

8. Profound: Best for enterprise brands

Profound offers a free 7-day trial that runs 50 prompts daily across ChatGPT, Gemini and Google AI Overviews, per its pricing page. Its Enterprise plan covers up to 9 engines, including Perplexity, Copilot, Claude and DeepSeek, at custom pricing.

Pros

• Broadest enterprise engine coverage on this list.
• Daily tracking on the trial and Enterprise plans.

Cons

• No published monthly price after the trial.
• Built for large brands; more than most small businesses need.

Key facts: Free 7-day trial (50 prompts); Enterprise custom; up to 9 engines.

How can I check if ChatGPT recommends my business for free?

Start with a free scan, then decide whether you need monthly tracking.

• Ask like a buyer. Type the questions customers use, such as "best roofer in Pasadena," not your business name.
• Repeat the question. AI answers change from run to run, which is why AI Search Scan asks each question 3 times.
• Check more than ChatGPT. Both free tools here also check Perplexity and Gemini.
• Note the sources. The sites an AI cites are the places to earn mentions.

Our guide on how to get your business on ChatGPT walks through the 8 steps that follow a scan. For the bigger picture, read what AI search optimization is and how it works.

Which AI engines does each tool check?

Engine coverage matters because AI referral traffic does not come from ChatGPT alone. Our AI referral traffic report breaks down 2,476 visits by source.

Which AI visibility tool should you start with?

• Just want to know if AI recommends you: run AI Search Scan or HubSpot AI Search Grader. Both are free.
• Ready for monthly tracking on a small budget: Otterly.AI Lite at $29 a month.
• Want the most engines and prompts for under $100: LLMrefs at $79 a month.
• Agency or multi-market team: Peec AI Pro.
• Already pay for Semrush or Ahrefs: add their AI tools before buying another subscription.
• Large brand with a procurement process: Profound.

No tool can make an AI engine recommend you. Tracking shows where you stand; earning mentions on the sites AI cites is what changes the answer.

Sources

• Otterly.AI: Pricing
• LLMrefs: Pricing
• Peec AI: Pricing
• HubSpot: AI Search Grader
• AI Search Scan: Free AI visibility scan
• Semrush Knowledge Base: AI Toolkit
• Ahrefs: Brand Radar
• Profound: Pricing

Last updated: November 2026. Prices and features change; check each official site before you decide.