Ads, speed to lead & lead tracking
Most local businesses don't have a lead problem. They have a follow-up and tracking problem. These guides cover how Google Local Services Ads work, why the first five minutes after an inquiry decide the sale, and how to tell which ads actually book jobs, with real numbers from a home service company.
Most local businesses already get leads. The money leaks out after that: calls nobody answers, forms that sit in an inbox, and ad accounts judged by cost per lead instead of cost per signed job. These guides show where those leaks are and how to close them.
Start with the four complete guides. Speed to lead explains why the first few minutes after an inquiry decide so many sales. The Google Local Services Ads guide explains the pay-per-lead ads at the top of Google, with real numbers from a home service company that got $11 back for every $1. Home service advertising compares every paid channel by cost per signed job, and marketing for painting contractors shows what booked $270K in jobs for one painting company.
Start here
The complete guides. Every article below links back here.
Go deeper
Are Google Local Services Ads Worth It? Real Numbers From 8 Months
Lead Generation for Contractors: Where the Best Jobs Come From
Google Local Services Ads for Lawyers: How Google Screened Works
How to Get Painting Leads That Actually Book (Real Cost per Job by Channel)
Are Yelp Ads Worth It? What $37K of Yelp Ads Actually Returned
Facebook Ads for Contractors: Cheap Leads, Expensive Jobs
Local Services Ads vs Google Ads: Which Is Better for Local Businesses?
AI Receptionist for Small Business: Stop Losing Jobs to Missed Calls
AI Phone Agent for Outbound Calls: A Real Test of GenSpark
AI Lead Scoring: Why Forms Lie and Behavior Doesn't
AI Chatbot for Lead Generation: Capture Website Leads 24/7
Find out what your leaks are costing you
Book 30 minutes with Rob. You'll leave knowing your biggest leak and what fixing it is worth, even if we never work together.